Art Stiefel :: Creative Director | Brand Strategist | Marketing Innovator

DynGlobal

artsti — Wed, 22 Jul 2009 18:22:02 +0000

DynGlobal is the worldwide leader in water purification, arsenic and lead removal and renewable energy products and services. They were about to re-launch their web site and needed to refine their brand icon. With such a great company that does incredible work around the globe, the inspiration came over me in waves. The result is a strong new icon that captures the pure essence of the brand.

Shock Absorber by Playtex

artsti — Mon, 04 May 2009 02:56:04 +0000

BootB, an international creative sourcing group, put out the call to global creative teams to develop solutions that would demonstrate the product’s benefit in an engaging way. This was one of the pieces that we submitted. It uses an incredible image from Tucson, Arizona, photographer Joel Grimes. Check out his very cool style here.

Mousehead Man

artsti — Wed, 29 Apr 2009 02:42:39 +0000

Smack-dab in the middle of U.S. pharma territory sits Princeton, New Jersey based Compass Healthcare Communications. Founded by seasoned ad folks with in-depth pharmaceutical marketing experience Compass separates itself from the pack by honing in on marketing for pharmaceutical and biopharmaceutical companies in the online space. Focusing on this one thing and being the best is what drives them. They pride themselves on being smart marketers first and in order to promote this they needed a self promotional idea equally as strong. How best do we present them as dedicated, focused marketers who know online communication solutions and stop people in their tracks doing it. From all of this “Mousehead Man” was born.

iKyp marketing brochure

artsti — Wed, 29 Apr 2009 02:27:03 +0000

iKyp is a London based communication solutions company. They wanted to stake new ground in the United States. To do this they decided to introduce themselves to the American pharmaceutical community. Part of this introduction was to also launch the Webkey, a patented device that would stand out from the crowd and give this small global company a foothold that could shake up the giants. Their sales teams needed a highly engaging brochure that could not only inform but also entice. The brochure hit the mark. To stake its claim this mini British invasion didn’t have to plant a flag they instead used a brochure.

Mercury Communications

artsti — Wed, 29 Apr 2009 02:16:48 +0000

Dallas, Texas, based Mercury Communications found itself in a more competitive marketplace. Larger global corporations were encroaching with their mere size, while smaller sized companies were simply under-cutting on price. Mercury needed to re-state their brand position and re-plant their flag as the leading regional provider of multi-platform business communications solutions. We strengthened their strategic positioning, refined their brand mark, designed stronger marketing materials as well as redeveloped a web site that was not only informational for potential customers but serves as a business tool for current customers and their own service techs as well.

Alpha Channel Media

artsti — Wed, 29 Apr 2009 01:55:12 +0000

Alpha Channel Media is a digital signage company that has just launched. With the industry expanding and opportunities for growth across all business sectors, Alpha needed to create an exciting, engaging and informative site. Through the use of html, flash and streaming media a highly interactive and multi-dimensional user experience was developed. Check it out when you get a chance at AlphaChannelMedia.com

Pine Hill Group

artsti — Mon, 27 Apr 2009 19:22:03 +0000

Pine Hill Group came to us in need of a brand positioning, strategic plan and a comprehensive brand identity that would project their high level of delivery. Once we achieved those objectives it was time to implement in the most visible and effective communications vehicles. Their brand-mark was designed as was a robust web site that was informationally driven without being overwhelming.

Susanna Foo

artsti — Mon, 27 Apr 2009 03:39:07 +0000

One of the original fine food aficionados, Chef Susanna Foo has a unique brand positioning and story to tell. Adding to her lengthy menu of notables was the opening of her new restaurant. Every element of every meal is fresh, crisp and delicious. Now, her new addition was too. New decor. New drink menu. New offerings. Yum.

City Fitness CF-90

artsti — Mon, 27 Apr 2009 03:15:18 +0000

City Fitness is a full-service exercise and wellness center with a broad range of offerings. One such offering is the CF-90; a 90 days regimen designed around each individual and directed towards obtaining optimum whole-body health.

iKyp pharma microsite

artsti — Wed, 22 Apr 2009 12:19:09 +0000

iKyp is a London based communication solutions company. They wanted to stake new ground in the United States. To do this they decided to introduce themselves to the American pharmaceutical community. Part of this introduction was to also launch the Webkey, a patented device that would stand out from the crowd and give this small global company a foothold that could shake up the giants. What better way to engage potential clients and demonstrate the unique versatility of this product than an informationally driven user experience.
See it live at iKyp.com/pharma.